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This is when Apple may pull the plug on iTunes for good

Apple has set a date when it will ax iTunes for good, according to reports. The tech giant is looking to scrap music downloads because of the popularity of its Apple Music streaming service and rivalry with platforms like Spotify. According to leaked reports, iTunes will be phased out by March 31, 2019. Apple introduced the iTunes LP format in 2009 as part of its bid to usher albums into the online age. It allows users to purchase individual songs or whole albums digitally. But this revolution in music consumption – which ended the shelf life of CDs and helped shut record shops like HMV – has been short lived. Now even music downloads are obsolete, with streaming services dooming iTunes to the recycle bin. While Apple apparently ...