Hide

Should you use a celebrity real estate agent to sell your house?

In luxury real estate, any type of branding, from the name of the building to the attached star architect, developer or designer, can add value and help drive sales. But what’s the impact of a star broker when it comes to buying or selling a property? That depends on how the broker made a name for him or herself, says Dolly Lenz, the founder of the New York-based luxury real estate consulting, sales and marketing firm, Dolly Lenz Real Estate. While there are various paths to becoming a star broker, big names in the industry generally fall into one of t ...